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Case Analysis
On
Post
it – Notes
1)Scenario of the case:
The
case is related to the creativity. It
talks about the famous company 3M’s new strategies and the inventiveness of
the company. This company is famous for
pest/glue. This case just talks the previous experience of the manager of this
company. Once the manager in 1980s, wanted to mark the pages so he could
quickly find them. This was so difficult because the piece of paper could
easily fall out. The manger needed something that would adhere to the page but
not tear it. At the manager’s request, a batch of glue was prepared and applied
to small pieces of papers that could be used as bookmarks.
Then
the manager knew that, the glue could be used to attach message to files and
send notes along with letters and memos. Then he distributed it to all the
secretaries throughout the company. Slowly, all the peoples understand the need
of glue. Thus, today 3m company’s best
product is also the glue.
2)Analysis of the case comparing the
standard norms
We know that business run through
different strategies basically on cost-leadership, differentiation and quick
response. Differentiation can be done by
taking current product and modifying it or by innovation of new strategy. Some
people think beyond the box and forward the process in an innovative way. So,
has done the Manager of the 3M Company. First of all, he himself was in the difficulty.
Everyone sees the falling of apple, but how it falls is not thought by most of
the people. Before the invention of glue, the people faced the problem of
sticking the papers but no one got the idea.
Manager of 3M thought and tried to make the product which best meets the
demand of the situation. Finally, we can conclude that thinking beyond the box
by calculating the risk may lead to innovation when one works hard on that
topic.
Responding
to the questions:
1.
How did the creative thinking process work in the development of this product?
Describe what took place in each of the creativity process?
Ans:
Creativity is the generation of new ideas that improve efficiency and
effectiveness. Thinking 'outside the box' is not limited to artistic and
writing professions. Innovative thinking, brainstorming, and creativity
exercises are encouraged and used by forward thinking businesses to
successfully plan, create, and sell products and services. When the manager of
3M Company wanted to stick the paper without turning it. It was a difficult
task. A bookmark would not do, because the piece of paper could easily fall
out. After thinking in a creative way, the company today is able to produce
glues. This only due to hard working and
the way of thinking beyond the box.
2.
Why did the manager have the Post- it notes sent to secretaries throughout the
company? What was his objective in doing this?
Ans: Managers need to get the information from the
secretaries and also give them the information required to them. Secretaries could use glue to attach message
and the managers could send notes along with letters and memos. However, it was
not only the objective, but also the reason was that employees are the first
customers who forward their messages to the different places because they
belong to various locations. Thus, the main objective was marketing his product
through employees.
3.
What types of innovation – invention, extension, duplication or synthesis?
Defend your answer.
Ans:
This is the innovation- invention type of creativity. The idea was quite unique
and it was totally according to the need of the situation. Various
inventions and innovations have been seen and those all are by creative thing. Asking
to the employees to donate the knowledge and giving them chance to put forward
their idea makes them happy. In the healthy environment, one can think in
creative way. Preparing glue is the
secret through which the company got the success because it was the demand of
the time. It helped to reduce the use of bookmark which was not effective and
efficient.
4.
Which of the sources of innovative idea helped for this product success?
Explain in detail.
Ans: There are various sources of innovative
ideas. Manager of 3M Company also got these innovative ideas from these sources.
Employees, Business partners, Customers
directly, Consultants, Competitors, Associations, Internal Sales & Service
Unites, Internal R&D, Academia, Think-tanks, Labs and/or other institutions.
However, unless and until one does not have desire on innovation one cannot be
innovative. For innovative, one should
be thinking strategically, and be willing to implement the ideas.
Submitted
By: Submitted To:
Rajendra
Chaudhari Shrijan Gwanwali
Roll.
No. 18 (Course
Instructor)
MBA
IV
Subject:
Entrepreneurship and Innovation
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